WHY PODCAST?

Educate | Entertain | Inspire | Inform | Connect
 

In today’s connected world, radio has transformed into a truly anytime, anywhere, anyhow experience.

With the increasing penetration of connected devices such as tablets and smartphones, listeners are embracing the multi-platform and multi-device offerings.  

 

On-demand broadcasts are contributing to listening behaviour and there are many activities the audience is doing whilst listening, different locations where they are listening, and many variations on who they are listening with.

WHY PODCAST?

 

It's good to talk and there's many formats and many benefits:

  • To showcase your business

  • To interview specialists within your organisation

  • To launch new products or services

  • To talk about trends in your business sector

  • To communicate to your customers and clients

THE STATS!

 

RAJAR, the UK audio measurement company research shows...

  • 6.6 million adults or 12% of the adult population use a Podcast in an average week

  • Over two thirds of podcasting hours are listened to via a Smartphone.

  • Podcasting hours are mainly consumed whilst:

    • Working/Studying (26% share)

    • Driving/Travelling (25% share)

  • Listener Profiles:

    • 38% are aged 35-54

    • 29% are aged 25-34

  • Live Radio listening peaks at 8.00am-8.15am, Podcasting between 4.30-4.45pm

  • 72% of Podcast listeners listen to the whole episode and 60% listen to mostly all of the episodes they download.

  • Smartphones are the preferred device for listening to Podcasts with a share of 68% for All adults 15+, but higher for younger demographics (70% for 15-24s and 82% for 25-34s)

 

Current RAJAR Review - MIDAS Spring 2019

HOW DO I PODCAST?

 

Recording a Podcast is easy to do (especially with us!)

  • Distribution of your show - we'll do all the behind the scenes work to get your show on Apple Podcasts, Spotify, Acast, Stitcher or your preferred hosting platform.

  • Great audio quality - make the step up from recording direct to your phone​

  • We specialise in helping get new shows off the ground

  • On location recording also available - we can come to you