​Video drives Podcast discovery, but audio is the core format for most creators and most listeners.

 

Podcast listeners are highly engaged and Podcasts have become a regular and trusted source of news, entertainment and information for millions of listeners around the world.

 

Podcasting is now very much a mainstream medium that plays an essential role in the advertising and marketing strategies of thousands of businesses. 

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Connected Audio, audio consumption that can only be listened to by a device with an internet connection, has been a particular area of growth over the last few years as people continue to desire their listening preferences stored on their devices and accessible with a single touch.

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As well as Podcasts, Connected Audio includes listening to Audiobooks, On Demand Music, Catch Up Radio and Live Radio via smartphone, computers, games consoles, wearable tech, media players and smart speakers.

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​BE HEARD

 

It's good to talk and there's many formats and many benefits:

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• Showcase your business.

• React to market changes.

• Promote events.

• Celebrate success.

• Promote good business practice.

• Communicate to staff, customers and clients.

• To interview specialists within your organisation.

• To launch new products or services.

• To talk about trends in your business sector.

• To enhance a Crowdfunding application.

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​THE STATS

 

RAJAR, the UK audio measurement company current Review - MIDAS Autumn 2025

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• Connected Audio reaches 72% of the population in an average week and on average adults listen for around 20 hours per week.

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• ​24% of the UK population tune in to podcasts in an average week and those listen for around 9 hours per person.

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• Podcasts are mainly a single person audience and not often a shared experience as 76% of listening hours are consumed alone.

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• 127 million hours are listened to in an average week in the Autumn 2025 wave to Podcasts.

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• Listening to a podcast allows the engagement in other activities whilst listening and is enjoyed at home as well as commuting, or in the workplace.

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• Podcasts are mainly consumed via apps on Smartphone (75%), but some listening does take place using computers (11%), tablets (3%) and smart speakers (3%).

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• 24% of young adults (15-24) listen to Podcasts in an average week. This group listens for longer than all adults, spending around 13 hours per week engaging in this medium (versus 9 hours for all adults)

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• Podcast listeners are highly engaged and claim that their main sources of discovery for new titles are recommendations from friends, social media, podcast players or from radio.

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HOW DO I PODCAST?

 

Recording a Podcast is easy to do - especially with us!

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• Great audio quality in our acoustically treated studio with professional equipment.

• We specialise in helping get new shows off the ground.

• On location recording also available - we can come to you.

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DISTRIBUTION

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• Distribution of your show is very important - so we'll start by pointing you in the right direction to get your Podcast online. Get started now by setting up your account with Apple Podcasts for Creators, Spotify for Creators, Amazon or your preferred hosting platform.

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PODNEWS

 

We highly recommend subscribing to Podnews for daily updates on listening trends, recording technology developments and the latest insights into Podcasting around the world.

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