WHY PODCAST?

Educate | Entertain | Inspire | Inform | Connect
 

In today’s connected world, radio has transformed into a truly anytime, anywhere, anyhow experience.

Podcasting is a mainstream medium that plays an essential role in the advertising and marketing strategies of thousands of businesses. 

With the increasing penetration of connected devices such as tablets and smartphones, listeners are embracing the multi-platform and multi-device offerings.  

 

On-demand broadcasts are contributing to listening behaviour and there are many activities the audience is doing whilst listening, different locations where they are listening, and many variations on who they are listening with.

WHY PODCAST?

 

It's good to talk and there's many formats and many benefits:

  • To showcase your business

  • To interview specialists within your organisation

  • To launch new products or services

  • To talk about trends in your business sector

  • To communicate to your customers and clients

  • To enhance a Crowdfunding application

  • To record a speech or presentation for future listening

THE STATS!

 

RAJAR, the UK audio measurement company research shows...

  • 9.4 million adults use a Podcast in an average week

  • Podcasting hours are mainly consumed whilst:

    • Working/Studying (21% share)

    • Relaxing (34% share)

    • Driving/Travelling (44% share)

  • Listener Profiles:

    • 38% are aged 35-54

    • 29% are aged 25-34

  • Live Radio listening peaks at 8.00am-8.15am, Podcasting between 8:15am-8:30pm

  • 65% of Podcast listeners listen to the whole episode and 68% listen to mostly all of the episodes they download.

  • Smartphones are the preferred device for listening to Podcasts with a share of 79%

 

Current RAJAR Review - MIDAS Spring 2020

HOW DO I PODCAST?

 

Recording a Podcast is easy to do (especially with us!)

  • Distribution of your show - we'll even do all the behind the scenes work to get your awesome show on Apple Podcasts, Spotify, AmazonGoogle Podcasts, DeezerStitcher or your preferred hosting platform.

  • Great audio quality - make the step up from recording direct to your phone​

  • We specialise in helping get new shows off the ground

  • On location recording also available - we can come to you

Head to our Studio now!