Educate | Entertain | Inspire | Inform | Connect
 

​Podcast listeners are highly engaged and Podcasts have become a regular and trusted source of news, entertainment and information for millions of listeners around the world.

 

Podcasting is now very much a mainstream medium that plays an essential role in the advertising and marketing strategies of thousands of businesses. 

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Connected Audio, audio consumption that can only be listened to by a device with an internet connection, has been a particular area of growth over the last few years as people continue to desire their listening preferences stored on their devices and accessible with a single touch.

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As well as Podcasts, Connected Audio includes listening to Audiobooks, On Demand Music, Catch Up Radio and Live Radio via smartphone, computers, games consoles, wearable tech, media players and smart speakers.

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​BE HEARD

 

It's good to talk and there's many formats and many benefits:

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• Showcase your business.

• React to market changes.

• Promote events.

• Celebrate success.

• Promote good business practice.

• Communicate to staff, customers and clients.

• To interview specialists within your organisation.

• To launch new products or services.

• To talk about trends in your business sector.

• To enhance a Crowdfunding application.

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​THE STATS

 

RAJAR, the UK audio measurement company current Review - MIDAS Summer 2024

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• ​23% of the UK population tune in to podcasts in an average week and those listen for around 7 hours per person.

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• 96 million hours are listened to in an average week in the Summer 2024 wave to Podcasts, this has increased by 34% since the Summer of 2019 and 27% since Summer 2022.

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• Listening to a podcast allows the engagement in other activities whilst listening and is enjoyed at home as well as commuting, or in the workplace.

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• Podcasts are mainly consumed via apps on Smartphone (82%) but some listening does take place using computers (9%), tablets (5%) and smart speakers (2%).

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• Almost a third of young adults (15-24) tune into Podcasts in an average week, this group listens for slightly longer than all adults, spending around 9 hours per week engaging in this medium (compared to 6 hours per listener in Summer 2022).

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• Podcast listeners are highly engaged and claim that their main sources of discovery for new titles are recommendations from friends, social media, podcast players or from radio.

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HOW DO I PODCAST?

 

Recording a Podcast is easy to do - especially with us!

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• Distribution of your show - we'll even do all the behind the scenes work to get your awesome show on Apple Podcasts, Spotify, Amazon or your preferred hosting platform.

• Great audio quality in our acoustically treated studio with professional equipment.

• We specialise in helping get new shows off the ground.

• On location recording also available - we can come to you.

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Head to our Studio now!