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WHY PODCAST?

Educate | Entertain | Inspire | Inform | Connect
 

​Podcast listeners are highly engaged and Podcasts have become a regular and trusted source of news, entertainment and information for millions of listeners around the world.

 

Podcasting is now very much a mainstream medium that plays an essential role in the advertising and marketing strategies of thousands of businesses. 

Connected Audio, audio consumption that can only be listened to by a device with an internet connection, has been a particular area of growth over the last few years as people continue to desire their listening preferences stored on their devices and accessible with a single touch.

As well as Podcasts, Connected Audio includes listening to Audiobooks, On Demand Music, Catch Up Radio and Live Radio via smartphone, computers, games consoles, wearable tech, media players and smart speakers.

BE HEARD

 

It's good to talk and there's many formats and many benefits:

  • Showcase your business.

  • React to market changes.

  • Promote events.

  • Celebrate success.

  • Promote good business practice.

  • Communicate to staff, customers and clients.

  • To interview specialists within your organisation.

  • To launch new products or services.

  • To talk about trends in your business sector.

  • To enhance a Crowdfunding application.

THE STATS

 

RAJAR, the UK audio measurement company current Review - MIDAS Summer 2024

  • ​23% of the UK population tune in to podcasts in an average week and those listen for around 7 hours per person.

  • 96 million hours are listened to in an average week in the Summer 2024 wave to Podcasts, this has increased by 34% since the Summer of 2019 and 27% since Summer 2022.

  • Listening to a podcast allows the engagement in other activities whilst listening and is enjoyed at home as well as commuting, or in the workplace.

  • Podcasts are mainly consumed via apps on Smartphone (82%) but some listening does take place using computers (9%), tablets (5%) and smart speakers (2%).

  • Almost a third of young adults (15-24) tune into Podcasts in an average week, this group listens for slightly longer than all adults, spending around 9 hours per week engaging in this medium (compared to 6 hours per listener in Summer 2022).

  • Podcast listeners are highly engaged and claim that their main sources of discovery for new titles are recommendations from friends, social media, podcast players or from radio.

HOW DO I PODCAST?

 

Recording a Podcast is easy to do - especially with us!

  • Distribution of your show - we'll even do all the behind the scenes work to get your awesome show on Apple Podcasts, Spotify, Amazon or your preferred hosting platform.

  • Great audio quality in our acoustically treated studio with professional equipment.

  • We specialise in helping get new shows off the ground.

  • On location recording also available - we can come to you.

Head to our Studio now!

Leading conversations 2024.HEIC
Mark Beaumont at The WEL Podcast Studio
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Graeme Easton and Doddie Weir at The WEL Podcast Studio
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Musician Caroline Gilmour at The WEL Podcast Studio
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